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Underwood HiFi is the home of Underwoodwally, a name very familiar to audiogoN shoppers as the e-mail alias and user name of Walter Liederman. Walter is a 30-year industry veteran who spent 23 years as one of the partners in the 10-store Atlanta-based chain HiFi Buys. He worked as its Corporate Buyer for the home audio and mobile division while being intimately involved in corporate strategy sessions.

When this $100 Million/year operation sold to 'The Tweeter Group', Walter became a partner in Perpetual Technologies and its associated AV123.Com on-line store.
His 30-year tenure in the audio industry then led to a home-based side business through which Walter marketed overruns, close-outs, B-stock, discontinueds and other specialty audio items that manufacturers didn't want to promote through their established distribution chains. Earning an enviable track record with audiogoN's savvy audioshoppers (over 2,500 points), what had begun as a part-time side line soon developed into a full-time operation.

Living in an Atlanta suburb, Walter then combined his exploding on-line audio sales venture with a small home-based retail operation to serve the local community by appointment to audition actual components and complete systems. Careful selection of a few chosen brands offering superior price/performance ratios led to such lines as Channel Island, Jolida, Monitor Audio, Monolithic Sound, Musical Fidelity, Music Hall, Opera Audio, Outlaw, Quad, Shanling, Triangle, and Unison Research.

From Perpetual Technologies, Walter remembered Dan Wright whom he had helped to start Mod Wright with his original go-ahead for the now famous factory-authorized P-1A/P-3A digital engines mods. He also knew Chris Johnson from the days when Sonic Frontiers merged with Paradigm to slowly phase out its illustrious High-End tube division and concentrate on the more affordable, Home-Theater oriented Anthem brand. Walter had helped Sonic Frontier's president Chris Johnson sell off most the remaining tube inventory.

Now he wondered. Could his own products benefit from selective after-market modifications? Chris and Dan were willing to lend their considerable expertise. Soon exclusive agreements were struck. Walter would submit certain of his products for precisely predetermined upgrades. These products would retain their full original manufacturer's warranties. Walter would market them through his usual consumer-direct channels as fully hot-rodded, brand-new factory-sealed units.They would bear an attractive discount made possible by remaining a tightly-run home-based operation.

The next phase involved existing vendor contacts of Perpetual Technologies and Onix Rocket Speakers to contract for a custom High-End line of electronics. Its base architecture would receive a Parts ConneXion workover before the finalized design would go into production. Thus assured an Underwood HFi Level 1 mod pre-installed at the factory, a cost-no-object Level 2 mod could be retrofitted for those customers wishing to own the very best. Thus was born the Onix Elite brand. It is exclusively sold through Underwood HiFi.

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